Chapter 2: Market and Revenue Curves
This chapter provides a comprehensive analysis of Market and Revenue Curves. We delve into the definitions and relationships of Total Revenue (TR), Average Revenue (AR), and Marginal Revenue (MR). The notes cover market structures such as Perfect Competition and Monopoly, accompanied by solved numerical problems. For a broader understanding of how markets function, you can explore the concepts of market structure on Wikipedia. Understanding Market and Revenue Curves is essential for analyzing firm behavior and pricing strategies.
Table of Contents
Theoretical Questions on Market and Revenue Curves (Very Short)
Revenue is defined as the money receipt of a seller or producer from the sale of given quantities of a product.
Since price remains the same in perfect competition, AR and MR curves overlap each other and become parallel to the X-axis. This is a unique feature of Market and Revenue Curves under perfect competition.
Marginal revenue is defined as the ratio of change in the total revenue divided by the change in the quantity of the output sold.
Formula: MR = ΔTR / ΔQ
Total revenue is defined as the total money receipt of a seller or producer from the sale of given quantities of a product.
Formula: TR = P × Q
In imperfect competition or monopoly, the seller reduces price in order to increase sales. Therefore, AR and MR curves slope downward.
Average revenue is defined as the total revenue divided by the total quantity of output sold. It is price per unit.
Formula: AR = TR / Q
Theoretical Questions on Market and Revenue Curves (Short)
Monopoly is the market structure where there is a single seller. The monopoly firm is a price maker. To increase sales, it must reduce price. Therefore, both AR and MR curves slope downward. MR decreases faster than AR. AR is never zero, but MR can be zero or negative. Understanding these Market and Revenue Curves is crucial for monopoly analysis.
In the figure, AR and MR are downward sloping. MR is less than AR at all levels of output.
Market: A mechanism where buyers and sellers interact to exchange goods/services.
Structures:
i. Perfect Competition: Many buyers/sellers, homogeneous product, price taker.
ii. Monopoly: Single seller, no close substitutes, price maker.
iii. Imperfect Competition: Reality between the two extremes (e.g., Monopolistic competition, Oligopoly).
Perfect competition is a market structure with a large number of buyers and sellers with a homogeneous product. The firm is a ‘price-taker’.
| Units (Q) | Price (P) | TR (PxQ) | AR | MR |
|---|---|---|---|---|
| 0 | 10 | 0 | 0 | 0 |
| 1 | 10 | 10 | 10 | 10 |
| 2 | 10 | 20 | 10 | 10 |
| 3 | 10 | 30 | 10 | 10 |
| 4 | 10 | 40 | 10 | 10 |
| 5 | 10 | 50 | 10 | 10 |
Observation: Price (AR) is constant at Rs. 10. TR increases at a constant rate. MR is also constant and equal to AR. Thus: AR = MR = P.
Under monopoly, MR slopes downward because the firm must lower prices to sell more units. The MR curve lies below the AR curve. It intersects the X-axis when TR is maximum (MR=0) and goes below the X-axis (negative) when TR declines.
In perfect competition, the firm sells homogeneous products at a uniform price. The firm does not have to reduce the price to sell more. Thus, AR is constant. Since AR is constant, MR is also constant and equal to AR. The Market and Revenue Curves are horizontal straight lines parallel to the X-axis.
Under monopoly, the firm is a price maker. To sell more, price must be lowered. TR increases at a decreasing rate initially, reaches a maximum, and then falls.
| Q | P | TR | AR | MR |
|---|---|---|---|---|
| 0 | 10 | 0 | 0 | 0 |
| 1 | 10 | 10 | 10 | 10 |
| 2 | 9 | 18 | 9 | 8 |
| 3 | 8 | 24 | 8 | 6 |
| 4 | 7 | 28 | 7 | 4 |
| 5 | 6 | 30 | 6 | 2 |
| 6 | 5 | 30 | 5 | 0 |
| 7 | 4 | 28 | 4 | -2 |
Please refer to the answer for Question 9 (Relationship among TR, MR, and AR in perfect competition). The derivation is identical.
Please refer to the answer for Question 12 (Derivation of AR and MR from TR under monopoly market).
Numerical Problems on Market and Revenue Curves (Very Short)
Given:
Price (P) = Rs. 40
Quantity (Q) = 20 units
Formula: TR = P × Q
Calculation: TR = 40 × 20 = 800
Answer: Total Revenue is Rs. 800.
Given: TR = 5Q – 20Q²
Formula: MR = d(TR) / dQ
Calculation:
MR = d(5Q – 20Q²) / dQ
MR = 5 – 40Q
Answer: The marginal revenue function is 5 – 40Q.
Given:
TR1 = 1000, Q1 = 10
TR2 = 2000, Q2 = 20
Change:
ΔTR = 2000 – 1000 = 1000
ΔQ = 20 – 10 = 10
Formula: MR = ΔTR / ΔQ
Calculation: MR = 1000 / 10 = 100
Answer: Marginal Revenue is Rs. 100.
Given:
Total Revenue (TR) = Rs. 750
Quantity (Q) = 15 units
Formula: AR = TR / Q
Calculation: AR = 750 / 15 = 50
Answer: Average Revenue is Rs. 50.
Given:
TR1 = 400, Q1 = 20
TR2 = 1600, Q2 = 21
Formula: MR = TRn – TR(n-1)
Calculation: MR = 1600 – 400 = 1200
Answer: Marginal Revenue is Rs. 1,200.
Numerical Problems on Market and Revenue Curves (Short)
Solution:
Given TR = 5Q – 3Q² + 2Q³
Step 1: Find AR Function
AR = TR / Q = (5Q – 3Q² + 2Q³) / Q = 5 – 3Q + 2Q²
Step 2: Find MR Function
MR = d(TR)/dQ = d(5Q – 3Q² + 2Q³)/dQ = 5 – 6Q + 6Q²
Step 3: Calculate at Q=5
AR = 5 – 3(5) + 2(5)² = 5 – 15 + 50 = 40
MR = 5 – 6(5) + 6(5)² = 5 – 30 + 150 = 125
Answer: AR = Rs. 40, MR = Rs. 125
| Q | P | TR (PxQ) | AR (TR/Q) | MR (ΔTR) |
|---|---|---|---|---|
| 1 | 6 | 6 | 6 | 6 |
| 2 | 5 | 10 | 5 | 4 |
| 3 | 4 | 12 | 4 | 2 |
| 4 | 3 | 12 | 3 | 0 |
| 5 | 2 | 10 | 2 | -2 |
Note: Graph shows downward sloping AR and MR, with MR becoming zero and negative.
| Output (Q) | Price (P) | TR | AR | MR |
|---|---|---|---|---|
| 0 | 25 | 0 | 25 | – |
| 1 | 25 | 25 | 25 | 25 |
| 2 | 25 | 50 | 25 | 25 |
| 3 | 25 | 75 | 25 | 25 |
| 4 | 25 | 100 | 25 | 25 |
| 5 | 25 | 125 | 25 | 25 |
| 6 | 25 | 150 | 25 | 25 |
Conclusion: In the figure, both AR and MR curves are horizontal and overlapping each other. Therefore, it represents Perfect Competition.
| Units | Price | TR | AR | MR |
|---|---|---|---|---|
| 1 | 50 | 50 | 50 | – |
| 2 | 45 | 90 | 45 | 40 |
| 3 | 40 | 120 | 40 | 30 |
| 4 | 35 | 140 | 35 | 20 |
| Q | P | TR | MR | AR |
|---|---|---|---|---|
| 1 | 10 | 10 | 10 | 10 |
| 2 | 10 | 20 | 10 | 10 |
| 3 | 10 | 30 | 10 | 10 |
| 4 | 10 | 40 | 10 | 10 |
| 5 | 10 | 50 | 10 | 10 |
Solution:
Given TR = 100Q – 4Q²
Step 1: AR
AR = TR/Q = (100Q – 4Q²) / Q = 100 – 4Q
At Q=2: AR = 100 – 4(2) = 100 – 8 = 92
Step 2: MR
MR = d(TR)/dQ = 100 – 8Q
At Q=2: MR = 100 – 8(2) = 100 – 16 = 84
Answer: AR = Rs. 92, MR = Rs. 84
| Q | P | TR | AR | MR |
|---|---|---|---|---|
| 0 | 22 | 0 | – | – |
| 1 | 20 | 20 | 20 | 20 |
| 2 | 18 | 36 | 18 | 16 |
| 3 | 16 | 48 | 16 | 12 |
| 4 | 14 | 56 | 14 | 8 |
| 5 | 12 | 60 | 12 | 4 |
| 6 | 10 | 60 | 10 | 0 |
| 7 | 8 | 56 | 8 | -4 |
Conclusion: Since AR and MR curves are sloping downward, this represents Imperfect Competition or Monopoly.
| Units | P | TR | MR |
|---|---|---|---|
| 1 | 10 | 10 | 10 |
| 2 | 9 | 18 | 8 |
| 3 | 8 | 24 | 6 |
| 4 | 7 | 28 | 4 |
| 5 | 6 | 30 | 2 |
| 6 | 5 | 30 | 0 |
| 7 | 4 | 28 | -2 |
| 8 | 3 | 24 | -4 |
Solution:
Given AR = 20 – 4Q
Step 1: Find TR
TR = AR × Q = (20 – 4Q) × Q = 20Q – 4Q²
At Q=2: TR = 20(2) – 4(2)² = 40 – 16 = 24
Step 2: Find MR
MR = d(TR)/dQ = 20 – 8Q
At Q=2: MR = 20 – 8(2) = 20 – 16 = 4
Answer: TR = Rs. 24, MR = Rs. 4
| Units | Price | TR | MR | AR |
|---|---|---|---|---|
| 1 | 18 | 18 | – | 18 |
| 2 | 16 | 32 | 14 | 16 |
| 3 | 14 | 42 | 10 | 14 |
| 4 | 12 | 48 | 6 | 12 |
| Q | P | TR | MR | AR |
|---|---|---|---|---|
| 1 | 15 | 15 | 15 | 15 |
| 2 | 14 | 28 | 13 | 14 |
| 3 | 13 | 39 | 11 | 13 |
| 4 | 12 | 48 | 9 | 12 |
Both AR and MR curves slope downwards, with MR lying below AR. (Similar graph to Q15).
